Dates: 01/2023- 06/2023
Client: Eterna Clothing Co.
Client: Eterna Clothing Co.
Role: Freelance UX/UI Visual Designer
Partners: collaborated with Product Owner, PM, and Photographer to design and launch a seamless and intuitive new women's ecommerce portal. Aimed to create new opportunities, increase audience awareness, and support sales through a digital platform.
Scope: A physical clothing store in Colombia planning to expand online. Includes concept development, design flows, interactions, high-fidelity wireframes, design system, component library, style guides, and prototyping.
Results: The forecast aims to increase online sales orders by 10% by the end of Q2. The platform will also function as a marketing tool to promote weekly and monthly offers on markdown seasonal products.
Partners: collaborated with Product Owner, PM, and Photographer to design and launch a seamless and intuitive new women's ecommerce portal. Aimed to create new opportunities, increase audience awareness, and support sales through a digital platform.
Scope: A physical clothing store in Colombia planning to expand online. Includes concept development, design flows, interactions, high-fidelity wireframes, design system, component library, style guides, and prototyping.
Results: The forecast aims to increase online sales orders by 10% by the end of Q2. The platform will also function as a marketing tool to promote weekly and monthly offers on markdown seasonal products.
Web Portal
HF Wireframing
