Dates: 06/2017 - 08/2017
Role: Visual Designer
Partners: Marketing Team | Print Vendor
Scope: Created graphic design solutions for online, print, and point-of-sale brand retail store materials. This included brand identity, collateral, showroom large display store graphics, and shelf store fixtures.
Results: The new display store graphics, fixtures, and collateral materials provided equitable opportunities among store purchases by allowing store owners to receive up to 100% of the margin for online consumer purchases. It increased customer confidence in the Giant and Liv Rider Gear bought in-store by offering a 60-day satisfaction guarantee. Additionally, it facilitated more product sales by providing detailed information on technologies and bike construction for Giant premium products.
Apparel Guide
Giant and Liv Rider Gear
Retail Partnership | Merchandising Guide
Store Basic Fundamentals
Store Display Features
Oversize Print Panels
