Dates: 05/2023 - 10/2024
Role: Lead Brand Graphic Designer.
Scope: I spearheaded the visual rebranding initiative for MSA Learning & Development, creating user-centered designs and narratives across multiple business functions, including eLearning, Learning Lab Course graphics, and LND Teams.
Role: Lead Brand Graphic Designer.
Scope: I spearheaded the visual rebranding initiative for MSA Learning & Development, creating user-centered designs and narratives across multiple business functions, including eLearning, Learning Lab Course graphics, and LND Teams.
Results: Promoted brand unity, consistency, and quality through teamwork and effective communication. Enhanced rebrand recognition across 148 eLearning courses with compelling designs, including web banners, learning lab illustrations, badge certifications, presentations, SharePoint components, white papers, email, and newsletter templates. Developed over 160 icons, increasing user interaction by 15%, which resulted in a more user-friendly UI/UX design and higher course completion rates.
Partners: Collaborated with LCs and LSS to align brand visuals with Articulate Rise 360 and AML platform courses.
ASSETS
Learning Path Illustrations
Deepen your understanding of Microsoft Advertising and open professional opportunities in digital marketing with seven learning paths and badges to showcase your expertise. Each path contains a series of courses created to enhance your skills in key areas. This samples are external facing.
ASSETS
Learning Lab
All Certifications
Learning Lab and other badge certifications play a vital role in both internal and external communication training. Maintaining design essence, continuity, and unity was essential for supporting MSA with the visual transformation and its application across various business touchpoints.
Learning Lab and other badge certifications play a vital role in both internal and external communication training. Maintaining design essence, continuity, and unity was essential for supporting MSA with the visual transformation and its application across various business touchpoints.
ASSETS
Learning Lab
Web banners
The web banners and section images displayed here are used in Microsoft Advertising's external communications. They contain minimal content to adhere to regulations and avoid any violations.
The web banners and section images displayed here are used in Microsoft Advertising's external communications. They contain minimal content to adhere to regulations and avoid any violations.
ARTICULATE RISE 360
Learning Platform
Navigation and Accessibility | Course Completion Banners | Video intro
and outro's
MSA learning courses utilize Articulate Rise 360, a web-based authoring tool for creating responsive, interactive, and visually appealing content for any device. It uses built-in templates and interactions via a simple visual block editor. Language localization in Spanish is shown below.
MSA learning courses utilize Articulate Rise 360, a web-based authoring tool for creating responsive, interactive, and visually appealing content for any device. It uses built-in templates and interactions via a simple visual block editor. Language localization in Spanish is shown below.
ASSETS
Course Overview
Navigation and Accessibility | Video into
|Course Completion Banners
MSA learning courses use Articulate Rise 360 as a web-based authoring tool that allows to create responsive, interactive an visually appealing learning content for any device using build-in templates and interactions through a simple visual block editor. Language localization (Spanish) is presented below.
MSA learning courses use Articulate Rise 360 as a web-based authoring tool that allows to create responsive, interactive an visually appealing learning content for any device using build-in templates and interactions through a simple visual block editor. Language localization (Spanish) is presented below.
ASSETS
Icon Illustrations
Icon system
Microsoft Advertising's visual communications heavily rely on the four-colour world icon system. This system consists of more than 160 icons, each named in alignment with specific business functions and categories.
Collaboration, Diversity and Inclusion, Productivity, Security and Privacy, Sharing, Sustainability, Devices, Retail, Education, Data and Technology.
Microsoft Advertising's visual communications heavily rely on the four-colour world icon system. This system consists of more than 160 icons, each named in alignment with specific business functions and categories.
Collaboration, Diversity and Inclusion, Productivity, Security and Privacy, Sharing, Sustainability, Devices, Retail, Education, Data and Technology.
ASSETS
SharePoint
Section banners | Section images
In visual context, section banners and images come from the Microsoft Advertising internal communications catalog, showing no actual content to prevent rule violations.
In visual context, section banners and images come from the Microsoft Advertising internal communications catalog, showing no actual content to prevent rule violations.
ASSETS
Presentations
Master template sections | Iconography samples
The sections of the master template and the iconography slide examples provided here are part of internal communications for Microsoft Advertising. Actual content is omitted to prevent any rule breaches, with simulated text serving as a placeholder for visual purposes.
The sections of the master template and the iconography slide examples provided here are part of internal communications for Microsoft Advertising. Actual content is omitted to prevent any rule breaches, with simulated text serving as a placeholder for visual purposes.
ASSETS
White papers
Informational Documents
The editorial samples displayed here are part of internal communications for Microsoft Advertising training and guidance. No real content is included to comply with regulatory standards. Simulated text is used solely for visual representation purposes.
The editorial samples displayed here are part of internal communications for Microsoft Advertising training and guidance. No real content is included to comply with regulatory standards. Simulated text is used solely for visual representation purposes.
ASSETS
Newsletter
OFTT.Templates | Banners
The Newsletter and Email templates displayed are from Microsoft Advertising's internal communications. The content is simulated to comply with rules and avoid violations, serving only as a visual example.
The Newsletter and Email templates displayed are from Microsoft Advertising's internal communications. The content is simulated to comply with rules and avoid violations, serving only as a visual example.
STYLE GUIDELINES
Colour Worlds
4 Colour World Design Palette
Microsoft Advertising's four-colour palette reflects a Trailblazer brand personality through neutral, vibrant, and dimensional hues. Light brown is used as a background colour, while white and black are reserved for typography.
Microsoft Advertising's four-colour palette reflects a Trailblazer brand personality through neutral, vibrant, and dimensional hues. Light brown is used as a background colour, while white and black are reserved for typography.
STYLE GUIDELINES
Typography
Say it with Segoe
Segoe represents the voice of the Microsoft brand. It communicates the brand's tone and personality, playing an essential part in its recognition. Segoe delivers a consistent voice through typography in all visual applications.
