Dates: 04/2012 - 06/2012
Role: Graphic Designer
Partners: Vivacity Internal Marketing Team
Scope: Develop a Vivacity design request into a comprehensive Marketing Toolkit, including a Brochure and Presentation deck, aimed at promoting Health Care Prevention tools and services among employers and employees.
Results: The detachable product worksheets within the kit enabled Vivacity sales representatives to customize services and benefits for specific customers in the health insurance market. This feature allowed for flexibility and responsiveness in addressing various layers of detail during competitive comparisons increasing annual customer acquisition by 12%.
The multifaceted brand aligned presentation provided instructions to sales representatives on how to assess their prospects and determine which parts of the presentation to highlight.
Vivacity Marketing Sales Toolkit
Brochure
Vivacity Marketing Sales Toolkit
Solution-Sheets
Vivacity Healthy Eating Program
Presentation Deck
